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Articles by Monica Watrous

Three keys to standout innovation

05.22.2014

By Monica Watrous

Of hundreds of launches each year, only seven surpass $100 million in sales, said I.R.I.

In defense of candy

05.22.2014

By Monica Watrous

Surgeon suggests sweets in moderation may promote longer, healthier lives.

A spring awakening for Peeps

05.21.2014

By Monica Watrous

On the release of Minis, company discusses innovation and insights.

Bold innovation leads to sweet surprises for Nestle

05.21.2014

By Monica Watrous

The January launch of Butterfinger Peanut Butter Cups has exceeded company expectations.

Slideshow: Top trends at Sweets & Snacks

05.21.2014

By Monica Watrous

Innovation showcased at the expo, held May 20-22 in Chicago, reflected trends in super foods, unusual flavors and bite-size portions.

McDonald’s adding yogurt to children’s meals

05.20.2014

By Monica Watrous

Reduced-fat strawberry Go-Gurt will be offered as a side option beginning July 4.

Campbell’s soup rescue efforts fall flat

05.19.2014

By Monica Watrous

Company has lowered guidance for fiscal sales based on disappointing year-to-date results.

Breakfast sales sizzle for Jack in the Box

05.16.2014

By Monica Watrous

Even as new players like Taco Bell enter the category.

Wholesome snacking inspires Kellogg innovation

05.16.2014

By Monica Watrous

New products include frozen veggie breakfast sandwiches, clean-label cookies and portable cereal pouches.

Wal-Mart’s profit slips in first quarter

05.15.2014

By Monica Watrous

But food sales grew in the United States, despite industry softness and price deflation.

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