12
Feb
2025
Launches over the last year include white chocolate cookies, Pop’ums pretzel snacks and more.
Pepperidge Farm debuted Milano white chocolate cookies. Aimed at consumers seeking an alternative to milk or dark chocolate offerings, the cookies combine a white chocolate base, two biscuits and fruit flavors like strawberry, lemon and coconut.
Pepperidge Farm expanded its Goldfish Grahams lineup with three permanent flavors: strawberry shortcake, vanilla cupcake and cinnamon roll. The crackers are formulated from an enriched flour base, and each serving contains 140 calories.
“Our permanent additions to the Goldfish Grahams line come after a surge in popularity, thanks in part to successful limited-edition collaborations with iconic brands like Hello Kitty and Elf,” said Mike Fanelli, senior director of snacks marketing at Goldfish. “This expansion provides an opportunity for us to tap into the growing bite-sized sweet cracker category and engage Gen Z and millennial snackers with trending flavors that satisfy their need for a little treat.”
The Campbell’s Co. launched a collection of spicy condensed cooking soups and broths for spice lovers. Formulated with cayenne pepper sauce, chili pepper extract and jalapeño peppers, the soup varieties include spicy chicken noodle soup, tomato soup, nacho cheese soup and Buffalo-style cream of chicken soup.
The spicy broths, which debuted under the company’s Swanson brand, include a spicy chicken broth and spicy beef broth.
Pepperidge Farm launched a limited-edition Goldfish cracker variation called Chilean Sea Bass to appeal to adult consumers. The rebranded Pepperidge Farm Chilean Sea Bass Baked Snack Crackers utilized the same cheddar flavor and imagery as Goldfish, with updated packaging to reflect the name change.
“How do you change the false perception that Goldfish are only a kid’s snack?” said Howard Finkelstein, group creative director at New York-based Mischief, the marketing agency behind the idea. “Easy. Change the name to a more sophisticated fish. It’s tongue-in-cheek, which is also where we want grown-ups to put Goldfish crackers.”
Snack Factory experimented with unique product textures with its Pop’ums innovation. Combining a pretzel formulation with the shape of popcorn, the product comes in white cheddar, golden mustard barbecue and sea salt flavors.
Prego launched Prego Creamy Pesto sauces to serve as an additional sauce option outside of the large number of red sauce products on retail shelves. Featuring an alfredo sauce base and herbal pesto flavor notes, the line includes varieties such as basil pesto, roasted garlic pesto and Parmesan pesto.
“Pesto is seeing the largest amount of growth within the Italian sauce category and yet is the smallest segment,” said Caitlin Votava, director of marketing at Prego. “We've seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful.”
Pepperidge Farms added two varieties of its potato-based Goldfish crisps line. The additions tap into trending snack flavors, with spicy dill pickle and barbecue varieties.
“Goldfish Crisps have been met with popular demand since they launched a year ago,” said Mike Fanelli, senior director of snacks marketing at Goldfish. “After last year’s pickle craze and knowing how beloved barbecue flavor is for salty snacks, we couldn’t resist releasing these crave-worthy new additions as part of our light and airy, munchable Crisps line-up.”
Campbell’s launched a series of burger-based soups under its Campbell’s Chunky line. The soups contain between 13 to 15 grams of protein per serving, with varieties such as: sirloin burger with country vegetables beef soup, featuring seasoned beef, potatoes, carrots and other country vegetables; Texas-style barbecue burger soup, with beef sirloin steak burgers, bacon, red pepper, potatoes, carrots and a seasoning of barbecue sauce flavors and spices; and cheesy jalapeño burger with bacon bits soup, which contains beef sirloin burgers, jalapeño peppers, potatoes, onions, bacon bits and cheddar cheese.
The Campbell’s Co. brand V8 juice brand partnered with Grillo’s Pickles to create V8 Grillo’s Pickles dill pickle bloody Mary mix. The product is formulated from v8 tomato juice, a spice blend, cucumber flavor and Grillo’s pickle brine.
Additionally, the brand collaborated with Spritz Society, a maker of sparkling cocktails, to launch a ready-to-drink bloody Mary beverage. The 12-oz drinks are made using v8’s tomato juice and contain 4.5% alcohol by volume.
Feb
2025
More than 400 products were introduced at the annual event.
Introductions center around limited-time offerings and seasonal launches.