Home » Authors » Monica Watrous

Articles by Monica Watrous

Infographic: Kellogg’s cereal strategy

02.19.2014

By Monica Watrous

Consumption has remained relatively stable, despite softer sales.

Fresh Del Monte widens loss on fruit, freight costs

02.19.2014

By Monica Watrous

But sales increased 8% for the year and 13% for the quarter.

ConAgra seeking healthier sales for Healthy Choice

02.19.2014

By Monica Watrous

Efforts to revive ailing brands include refocusing on the core consumer.

Coca-Cola eyes five ways to restore growth

02.18.2014

By Monica Watrous

Partnership with Green Mountain may help expand consumer occasions in challenged category.

Slideshow: Fast-food’s fancy makeover

02.18.2014

By Monica Watrous

More quick-service restaurants are offering bakery-style bread to compete with the fast-casual segment.

Campbell ‘far from satisfied’ with soups

02.18.2014

By Monica Watrous

Broths grew 21% during the quarter, reflecting homemade soup trends.

Fruit-Fulls a focus of Smucker’s simple-label strategy

02.14.2014

By Monica Watrous

Fruit pouch product scheduled to launch in next fiscal year.

Ben & Jerry’s to go G.M.O.-free this year

02.14.2014

By Monica Watrous

Ice cream maker will launch full line of flavors without bioengineered ingredients by mid-2014.

PepsiCo to remain intact

02.14.2014

By Monica Watrous

Company is keeping its North American beverage business after considering a spin-off.

Simplicity reigns at Burger King

02.13.2014

By Monica Watrous

Chain's approach of fewer, more impactful launches improved sales in 2013.

Current Issues & Directories

FBN

FBNstyle=

Popular Articles

Popular Galleries

New products from Winter Fancy Food Show
More than 400 products were introduced at the annual event.
Campbell’s sets sights on cookie, cracker innovations
Launches over the last year include white chocolate cookies, Pop’ums pretzel snacks and more.

©2025 SOSLAND PUBLISHING COMPANY

Design, CMS, Hosting & Web Development :: ePublishing