Vericast survey shows consumers seek value over brand familiarity.

Recent frozen treat introductions include bars, pops and more.

The frozen shrimp entrees will be available in Target, Market Basket and Sprouts Farmers Market locations nationwide.

Counter raises $1.2 million in seed round ahead of Sam’s Club launch.

New products are part of transition to a more health and wellness-based company.

The new products expand N!CK’s existing line of frozen desserts.

The pancakes contain 15 grams of protein per serving and are sold in packages of 12 and 24.

The dessert maker also is expanding its line of Twist Cones with two new flavors: Salted caramel chocolate and mint chocolate.

The bars are available in caramel brownie and mint and cookie flavors.

The egg patties and cornbread join Veggies Made Great’s line of vegetable-forward frozen breakfasts and snacks.