Gluten-free version of the novel pasta shape debuts at Whole Foods.

The pasta will join the company’s expanding line of Kernza products.

Company also eliminates plastic window on traditional pasta boxes.

Sfoglini’s newest shape surpasses expectations.

New ingredients and applications make pasta attractive to more consumers.

Goodles launched by actress Gal Gadot and former Annie’s executive.

Pasta formulated with brown rice flour and contains mozzarella cheese.