The upcycled food company closes initial raise for Series A round.

Younger generations are the primary drivers of the changing value proposition.

Features SunOpta’s OatGold protein powder.

Cites focus on food security, health and well-being and sustainability.

Will use proceeds to repay bank debt.

General Mills and Mondelez among companies to make inaugural list.

Company pledges to feed 375 million people by 2030.

Farmers may struggle financially during transition.

Company also focused on climate change and employee inclusion.

Higher prices, sustainability draw consumers’ attention.