WK Kellogg Co began trading on the New York Stock Exchange under the ‘KLG’ ticker symbol.

New burger offering features a quarter-pound patty.

Kellanova and WK Kellogg Co will begin trading on the NYSE Oct. 2

Company leaning into route-to-market advantage.

Wheat-based foods feature tantalizingly in management's growth plans for Kellanova's snack business.

New Frosted Chocolatey Chip Pancake available at Walmart.

Launch follows release of Harvest Grain line in June.

Marks the second collaboration between the Kellogg Co. and Sugarlands Distilling Co.

Spun-off company intends to make Pringles, Cheez-It, Rice Krispies Treats and Pop-Tarts global brands.

Company plans to spend between $450 million and $500 million to upgrade its manufacturing footprint.