Providing an experience is playing a more prominent role in flavor development.

Indulgent items also are trending as consumers seek comfort from uncertainty.

The trending flavor can be seen gaining traction through launches across retail and foodservice sectors.

Kalsec report finds consumers are seeking spicier foods.

Tastewise CEO says data show cost of living and social media are driving experimentation.

Sauces, dressings and marinades are fertile ground for flavor ideation.

Pumpkin spice-flavored offerings make their debut across foodservice and retail.

Young adults demand more flavor exploration.

Product “mashups” are tapping into consumer desire for adventurous flavors from trusted brands.

Global flavor adventures have come to barbecue via sauces and rubs.