Anheuser-Busch is releasing an alcohol-free variety of Michelob Ultra. Michelob Ultra Zero contains 29 calories and alcohol-free beer that is brewed to remove alcohol, with zero percent alcohol by volume. The product is scheduled to be released in 12-pack quantities in January 2025 and 6-pack quantities in March 2025.

Non-alcoholic beer manufacturer Bero and Tom Holland have partnered to create three beverages inspired by the actor’s upbringing in the United Kingdom. The beverages are formulated with ingredients such as malted barley, malted wheat, malted oats, hops and yeast, with varieties such as Kingston Golden Pils, Edge Hill Hazy IPA and Noon Wheat.

Mark Anthony Brands Inc. company White Claw launched its first non-alcoholic beverage offering this year with White Claw zero percent alcohol. Developed in response to the growing number of Gen Z, millennials and alcohol drinkers that are interested in trying “sober curious” and “damp” lifestyles, the product’s alcohol-free formulation combines seltzer and existing White Claw flavors with secondary alcohol beverage notes and electrolytes. Flavor options include black cherry cranberry, mango passion fruit, peach orange blossom and lime yuzu.

“The industry is ripe for disruption as demand for flavorful, non-alcoholic drinks is on the rise, but current options like excessively sweet mocktails, bland waters, and near-beers are disconnected from what today’s adult drinkers want,” said Phil Rosse, president, Mark Anthony Brands Inc. “Our newest breakthrough completely reimagines the idea of drinking by delivering the first ever elevated non-alcoholic choice with the complex taste and feel of a real drink.”

Fre Wines has expanded its line of alcohol-removed wine with a pinot grigio variety. The product uses grapes that have been fermented and undergone Fre’s process of “gentle alcohol removal” to create traditional apple and pear flavor notes, according to the company. Each 8-oz serving contains 60 calories and 15 grams of carbohydrates.

Molson Coors Beverage Co. and Naked Life have partnered to launch Naked Life’s ready-to-drink mocktails in the United States. Formulated from distilled botanicals and sweeteners perceived as natural, the products contain 10 calories per serving and will be available in varieties such as mojito, negroni spritz, gin and tonic, cosmo and margarita.

Peet’s Coffee, a subsidiary of JDE Peet’s, has added a series of holiday-inspired mocktails to its menu. The non-alcoholic additions include the Sparkling Tiger's Eye, a cold brew beverage topped with Q Club Soda and Hella Orange bitters; the Bestie, chai-spiced black tea mixed with blood orange purée and Hella Orange bitters; and the Derby, an espresso-based item with bourbon flavor notes.

90+ Cellars is entering the non-alcoholic space with a line of dealcoholized sparkling wines. The zero-proof wines are made using traditional winemaking methods, and the alcohol is removed using reverse osmosis. The low-calorie, low-sugar products are available in sparkling brut and sparkling rosé varieties.

“Drinking culture, especially in younger generations, is changing,” said Alexandra Shaughnessy, wine director at 90+ Cellars. “While the low abv/no alcohol market has been predominantly owned by the beer industry, nonalcoholic wines are gaining popularity and are expected to rise 7 percent globally through 2027. This growing interest, in addition to the meteoric rise in sparkling wine consumption in recent years, makes us believe this is the perfect time to enter the market."

PepsiCo, Inc. subsidiary SodaStream is tapping into the mocktail trend with a line of non-alcoholic cocktail mixers designed to be enjoyed alone or combined with alcohol. The products are produced using SodaStream’s sparkling water maker technology to elevate the at-home mixology experience, according to the company, with flavors such as pineapple and jalapeño, grapefruit and elderflower, and white peach and ginger.

Aplós expanded its non-alcoholic beverage portfolio with a line of functional mocktails. The ready-to-drink beverages feature a formulated free from gluten and added sugars, and the products are infused with natural botanicals such as hemp and adaptogens, according to the company.

Varieties include the ume spritz, made with ume plum, oroblanco grapefruit, white tea, sea buckthorn and Aplós’ non-alcoholic spirit Calme, and the chili margarita, featuring mandarin, Persian lime, orange habanero, sea salt and Aplós' non-alcoholic spirit Arise.