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Feb
2025
Better-for-you formulations remain top of mind for food manufacturers.
Harvest Snaps, a Calbee America, Inc. brand, launched Harvest Snaps Kids Crispy Fruit Snacks, the company’s first offering intended for children. The clean label snack features freeze or vacuum dried fruit as its only ingredient. With its formulation free from added sugars and artificial flavors and preservatives, the product is intended to be served as a quick-and-easy flavor addition to lunches or a convenient on-the-go snack. Flavors include apple, banana, grape and strawberry.
Bimbo Bakeries USA, a subsidiary of Grupo Bimbo SAB de CV, has introduced lower-sugar Little Bites from its Entenmann’s brand. The new variety comes in two varieties — apple cinnamon and chocolate — and contains less sugar compared to other options on the market, according to the company.
Sports and active nutrition company Ready expanded with a line of better-for-you children’s snacks. Kids Whole Grain Protein Bars feature 6 grams of protein, 8 grams of whole grains and 20% less sugar than comparable whole grain snack bars, according to the company. The functional snack line includes flavors like chocolate chip, chocolate brownie, iced oatmeal cookie and chocolate peanut.
Jack’s Link introduced a Dr Pepper-inspired beef jerky snack. The jerky is infused with flavors reminiscent of the soda to create a sweet and sour flavor.
“Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love,” said Holly LaVallie, senior vice president of marketing at Jack Link’s. “I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”
Walmart Inc. introduced Bettergoods, a line of approximately 300 private label products in such formats as frozen food, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. Bettergoods products are focused on three applications, according to the retailer — creating culinary experiences, plant based and “made without.”
Products sold for creating culinary experiences include specialty salts and seasonings, a line of soups in jars and pasta items positioned as premium.
“Today’s customers expect more from the private brands they purchase — they want affordable, quality products to elevate their overall food experience,” said Scott Morris, senior vice president of private brands, food and consumables for Walmart. “The launch of Bettergoods delivers on that customer need in a meaningful way. Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”
Yasso, a brand from Unilever, added fruit-focused flavors to its lineup of frozen bars. Formulated with a Greek yogurt base, the products include a strawberry and chocolate flavored entry to Yasso’s Crunch Bar line, along with strawberries and cream and mango flavored snack bars. The products are designed to offer health-conscious consumers a low-calorie snack option, ranging between 80 and 140 calories per bar with 4 grams of protein.
Beech-Nut Nutrition Co. launched several products to its lineup of foods for babies and toddlers. The brand added two lines of prebiotic-focused offerings: organic fruit and yogurt jars with prebiotics for babies six months or older and smoothies with prebiotics for babies 12 months or older. Both products feature whole milk yogurt and a full serving of fruit.
7 Mile Brands, a consumer-packaged goods brand incubator and parent company of Chefmosa, launched a new snack brand: Pretzelized. Pretzelized will take a classic snack and combine them with pretzels. The first products include pretzel crackers and pretzel pita chips.
“Over the past few decades, we’ve disrupted and elevated several various snack categories, including puff snacks, popcorn, cookies and chips, but Pretzelized may be our biggest snack revolution yet,” said Jason Cohen, chairman and founder of 7 Mile Brands. “We’re taking one of the oldest snacks in the world and for the first time ever, combining it with other popular snacks to wake up the entire snacking category.”
Kellanova added a chocolate-peanut butter flavor to its Rice Krispies Treats portfolio.
“For years, fans nationwide have written in to us asking for this flavor, so we are thrilled to finally satisfy everyone's craving for Rice Krispies Treats chocolatey peanut butter,” said Juan Boido, senior brand manager at Kellanova. “We specialize in making ooey-gooey treats that infuse joy into the everyday and this new flavor is the perfect snack to delight the whole family, from the kids to the kids-at-heart. We can't wait to hear what our fans think.”
Feb
2025
More than 400 products were introduced at the annual event.
Launches over the last year include white chocolate cookies, Pop’ums pretzel snacks and more.