12
Feb
2025
New baking mixes are inspired by popular consumer choices.
Pillsbury Baking, a brand from Hometown Food Co., is debuting its latest box mixes for the spring season.
The new cake mixes are available in moist supreme creamy vanilla and moist supreme creamy almond flavors. The brand also is introducing a line of stuffed cookie baking kits, which are debuting in caramel filled chocolate chip and raspberry filled chocolate flavors.
“Introducing our elevated creamy line of cake mixes, designed to infuse deliciousness into special occasions and everyday moments,” said Dan Anglemyer, chief operations officer at Hometown Food Co. “Our new stuffed cookie kits bring a touch of fun and decadence, allowing consumers to experience the goodness of specialty bakery cookies right at home — without the hefty price tag.”
Conagra Brands’ Duncan Hines brand is extending its partnership with Dolly Parton in a multi-year agreement that will include frozen, refrigerated, grocery and snack products. The line, which initially debuted with Southern-style banana cake and Southern-style coconut cake, launched four more baking mixes — buttermilk biscuit, caramel turtle brownie, fudgy brownie and sweet cornbread — in January 2023.
In January 2024, Dolly Parton’s Duncan Hines products expanded again with the introduction of chocolate cake mix, yellow cake mix, cinnamon crumb cake mix, blueberry muffin mix, banana nut muffin mix, and buttermilk pancake mix.
Over the past holiday season, Hometown Food Co., which owns the exclusive rights to Pillsbury’s shelf-stable baking products in the United States, partnered with the Lumistella Co. to debut limited-edition holiday-themed cookie mixes that combine Pillsbury’s Funfetti brand and Lumistella’s Elf on the Shelf brand. The flavors of the new cookie mixes included sugar cookie mix with candy bits, sugar cookie mix with peppermint candy cane sprinkles and hot chocolate cookie mix, which may be used to make chocolate cookies with marshmallows and red sprinkles.
Ghirardelli paired brownies and cookies as part of the launch of its new Brownie Cookie Bar mix. The mix combines rich, fudgy brownies with chocolate chip cookies featuring Ghirardelli chocolate chips. The mix requires butter, water, oil and an egg.
General Mills, Inc. partnered with Mondelez International, Inc. to offer a new baking mix and frosting collaboration through the companies’ Betty Crocker and Oreo brands. The new Betty Crocker Oreo baking mixes will feature pieces of Oreo cookies and will come in four varieties: Lava cake, white cake, chocolate cake and brownie.
Cravings, a food and style brand and e-commerce website that model and television personality Chrissy Teigen adapted from her award-winning cookbook series, expanded its baking mix line into Kroger stores across the United States.
Cravings’ baking mix collection includes varieties like buttermilk mochi pancake and waffle mix, chocolate chunk cookie mix and ultimate banana bread mix. The baking mix line, which first became available in the fall of 2022, sold out twice when it launched online and became available at Bristol Farms retail stores earlier this year.
Feb
2025
More than 400 products were introduced at the annual event.
Launches over the last year include white chocolate cookies, Pop’ums pretzel snacks and more.