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New products are sweet and indulgent.
Justin’s expanded its line of better-for-you candy alternatives with the introduction of chocolate candy pieces, which are available in dark chocolate peanut and dark chocolate peanut butter flavors.
Mrs. Butterworth’s, a brand of Conagra Brands, has partnered with Dunkin’ to launch a new glazed donut flavored pancake syrup. The syrup mirrors the sweet vanilla flavor notes of a fried glazed donut, according to the company.
Chewy candy brand Hi-Chew released a dessert mix, which features flavors like strawberry ice cream, key lime and candy apple.
Dunkin’ has expanded its retail presence with the introduction of brownie batter creamer, inspired by the new brownie batter donut.
Plant-based dairy company Elmhurst 1925 launched sour cream, which is available in a squeezable pouch. The sour cream is formulated with oat milk, hemp protein, no sodium and no cholesterol.
“Stepping into the dairy-free food category feels like a logical move for Elmhurst, after we perfected delicious and nutritious plant milks and creamers made with only the simplest ingredients,” said Heba Mahmoud, senior director of brand marketing at Elmhurst 1925. “Our mission is to raise the bar in every category we enter by providing consumers with the cleanest, most nutritious, and delicious plant-based alternatives — and that’s exactly what we did with our sour cream. It’s the first plant-based sour cream in a pouch, the cleanest recipe available in market, exceptionally creamy and tangy, and performs beautifully in any dish or recipe without melting or falling apart.”
The Hain Celestial Group is expanding its Garden Veggie Snacks line with Flavor Burst tortilla chips in nacho cheese and zesty ranch flavors. The tortilla chips are gluten-free and feature five vegetables: spinach, beet, red bell pepper, carrot and tomato.
“The snacks aisle is crowded with tortilla chips that are viewed as a guilty pleasure,” said Ed Kaiser, senior director of marketing. “Meanwhile, the few better-for-you tortilla chip options that are available, are often marketed toward adults or specialty diets, such as Keto or low carb. Flavor Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for.”
Frito-Lay, a subsidiary of PepsiCo, Inc., has partnered with Jack Link’s to release Frito chili cheese-flavored beef jerky, meat sticks and cheese stick and meat combos. Jack Link’s also released Flamin’ Hot-flavored cheese stick and meat combos.
“We’re proud to continue expanding our portfolio with Frito-Lay to deliver these epic flavors to new and existing jerky lovers,” said Molly Russell, director of marketing for the Jack Link’s brand. “In addition to these new flavors, we’re expanding our co-branded portfolio with the cheese stick and meat combination, which will help level up meat snacks fans’ snacking experience.”
General Mills brand Cheerios is bringing back its heart-shaped cereals in honor of American Heart month. This year, the cereal boxes will launch in special-edition boxes featuring “names of those who inspire you to make heart healthy choices,” like grandma, abuelo, bestie and more.
“From being there to cheer on your kids’ activities to laughs across the breakfast table — these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios. “This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
More than 400 products were introduced at the annual event.
Launches over the last year include white chocolate cookies, Pop’ums pretzel snacks and more.