Three new carrot-based products are being offered by the brand.

Five flavor varieties will be offered.

Mike Fine and Marisa Bertha have been appointed to new roles.

Three flavors will be offered.

Buffalo macaroni and cheese and queso burrito style bowls will be offered.

The product line will hit stores in November.

The rollout introduces five flavor varieties.

Product is intended as a ‘mess free’ option.

It is Atalanta’s second acquisition in 2024.

The plant-based product offers 12 grams of protein.