The launch reimagines Eggo and Rice Krispies Treats flavors.

Head-scratching LTOs included a chicken nugget birthday cake, peanut butter bacon cheeseburgers and more.

Includes Pop-Tarts-flavored donut offerings, available for a limited time.

The trending flavor can be seen gaining traction through launches across retail and foodservice sectors.

Regulatory clearance up next for $35.9 billion merger transaction.

Available in two varieties.

New snack formats and flavors are rolling out nationwide.

Would be company’s largest single investment in British cereal production in 30-plus years.

HSA Group acquiring snacks maker Bisco-Misr.

Cracker manufacturers are innovating with flavor and format mashups.