Manufacturers are focusing on convenient snack innovations.

On-trend flavors, collaborations taking center stage.

Candy-based portfolio would add leading position in baked snacks.

If concluded, the acquisition will significantly expand Mars’ snacking portfolio.

Kellanova was spun off from the Kellogg Co. in 2023.
 

CEO calls quarterly performance “clear evidence” of more growth-oriented, profitable portfolio.

Product “mashups” are tapping into consumer desire for adventurous flavors from trusted brands.

Snack brands are debuting co-branded offerings and innovative flavors.

Company investing almost $23 million into marketing product launch.

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