The product is set to roll out beginning on Jan. 1, 2024.

Company’s slogan ‘drink me before alcohol’ sells itself, co-founder says.

OJOY Wine Co.’s flagship product features 100% California wine with 0.5% ABV per glass.

Water, drinkable yogurts gain in popularity, too, according to SPINS.

Popular flavors include peach, black sesame, milk tea and tahini.

Zayn Malik is non-alcoholic beverage brand’s chief creative officer, co-owner.

Stephen Ballard joins the beverage brand.

Non-alcoholic beverage company selects Sheetal Aiyer as new leader.

Company produces teas, Ades, chilled juices, water, and energy drinks.

Food entrepreneurs see wide-ranging innovations within the non-alcoholic beverage category.