Ritual Zero Proof’s co-founder will join Diageo as general manager.

The non-alcoholic beer will have 29 calories.

Companies are developing more products that align with the trend.

Eight food, beverage and wellness companies participating in 12-week program. 

InvestBev invests in non-alcoholic beverage brand. 

Emerging Food Brands Lab helps founders grow brands.

Coconut-flavored Dr Pepper also on tap for 2024.

Company manufactures both alcoholic and non-alcoholic beverages. 

Manufacturers focusing on functional benefits.

New permanent and limited-edition beverages arriving at retail.