The challenge food industry marketing executives face is determining the size of the population that suffers neither from celiac disease nor gluten intolerance, but is generating demand for these products.
Termination of this publication’s whole wheat survey recognizes the NAMA-Veris decision to include whole wheat flour as a separate figure in its compilations. One effort ought to be sufficient to supply such statistics.
Overlooked in these studies is the hugely important role of speculation as providing a broad enough market that price swings are actually moderated by its presence and that a market without speculation is a market that moves violently.