The menu simplification effort will be ongoing throughout the fiscal year.

The challenge the company is facing is to embrace Starbucks’ roots while capitalizing on the coffee chain’s many innovations.

New CEO is focused on simplifying the menu, pricing and app.

Company issues weak preliminary fourth-quarter results.

Pumpkin spice-flavored offerings make their debut across foodservice and retail.

Niccol lays out four-pronged strategy to improve company performance.

Laxman Narasimhan is leaving the company ‘effective immediately.’
 

Increased competition in China also affected the company’s performance.

Company is looking to leverage scale for ‘better pricing’ on food.

Conflicts in the Middle East and a slow recovery in China seen impacting revenues the rest of the fiscal year.