KANSAS CITY — Dairy Farmers of America (DFA) is launching Milk50, a dairy milk that contains 50 calories, 75% less sugar than fat-free skim milk and 9 grams of protein per serving, according to the DFA.

The milk is offered in three flavors: original, chocolate and vanilla.

“Milk50 is revolutionizing the dairy aisle with real dairy milk that addresses the top concerns of health-conscious consumers — calories and sugar,” said Rachel Kyllo, chief marketing officer of dairy brands at DFA. “While some people switched to plant-based alternatives seeking lower calories, they’ve been forced to compromise on both taste and nutrition. Now they don’t have to settle for less.”