VEVEY, SWITZERLAND — Nescafe is launching a line of liquid espresso concentrate in the United States. The product will be available in February in two flavors: black and sweet vanilla.
The concentrate is formulated with Arabica beans and is available in a 300-ml bottle.
“Through the Nescafe espresso concentrate we want to capture what younger generations of consumers are looking for: cold, convenient, customizable, premium coffee that brings the experience and taste they have outside their home to inside their home,” said Axel Touzet, head of Nestle Coffee Brands. “We are enabling them to create cafe-style beverages in an instant without any extra machinery.”