DALLAS —Smoothie King has created a GLP-1 support menu for consumers using the prescription weight-loss drugs. The Dallas-based quick-service restaurant chain said the menu will be available online, through the company’s mobile app and at all its nearly 1,200 retail locations in the US.

The menu features smoothies containing 20 grams of protein or more, that are rich in fiber and have no added sugar, the company said. The smoothies come in five nutrient-dense varieties to help with hydration and support those consumers experiencing side effects often associated with taking GLP-1 drugs, according to the company.

Wan Kim, chief executive officer of Smoothie King, said the launch represented the company’s “continued commitment to supporting our guests on their personal health and wellness journeys.”

“We know that every individual’s path is different, and with the rising use of GLP-1 medications across the country and our customer base, we want to ensure that Smoothie King provides the nutritional resources to match,” he added.

This isn’t the first time the privately held company developed menu items for a specific purpose. In 2020, Smoothie King debuted a variety of Immune Builder Smoothie to respond to consumers’ increased attention to immune health during the pandemic. The company said at the time its mission was to inspire healthy and active lifestyles.

Kim, who bought the company in 2012 after opening its first South Korean franchise in 2003, has set Smoothie King on an upward trajectory with new products, including Smoothie Bowls, and aggressive expansion plans.

According to an April 2023 story in The Dallas Morning News, Smoothie King’s systemwide sales increased 15% in the first four months of 2023, and same-store sales were up nearly 10% from the previous year.

Hydration and personalized nutrition are projected to be top trends in 2025, according to Mintel. As more consumers explore weight-loss medications such as Ozempic, Wegovy and others, brands such as Nestle and ADM have launched products specifically designed to appeal to them.