NEWARK, NJ. — Mars, Inc. is introducing three new varieties of its Snickers brand.

“At Mars, our consumer obsession has guided us to a century of success,” said Tim LeBel, president of sales at Mars Wrigley North America. “We know that consumers see convenience stores as part of their communities and their routines. To reach core consumers and attract new audiences, we’re looking at new formats and textures with some of our iconic brands to drive trial enthusiasm. Beyond product innovation, we work with our customers to elevate shopper engagement through partnerships such as those with our Transaction Zone and Foodservice teams.”

Snickers Dark Ice Cream Bars are formulated with caramel, peanuts, chocolate-peanut butter ice cream and dark chocolate and will be available in 2025.

Snickers Pecan candy bars blend caramel, nougat, milk chocolate and pecans and are available now.