CHICAGO — Kraft Heinz’s A.1. brand is branching out from its sauce focus with the release of A.1. steakhouse butter. The butter is blended with herbs and A.1. steak sauce, according to the company.
“An iconic accompaniment to red meat since 1824, A.1. knows steak,” said Holland Robinson, brand manager, A.1. “By blending time-honored tradition with modern culinary trends, the new steakhouse butter is the perfect partner to the grill, delivering a bold, butter and savory complement to any meal.”
A.1. steakhouse butter is available online in 3.5-oz tubs for $4.99 each. A retail rollout will follow, according to the company.