Acquisition will give Mondelez a bar business with more than $1 billion in sales.

Situation in Europe differs from that in United States or emerging markets.

Will be available for a limited time beginning in July.

CEO says lack of a US brand has hurt expansion efforts.

Questions may arise over volume impacts and mechanisms.

New snack merges sweet and salty flavors.

Kraft Heinz and Mondelez to pay penalty.

Company seeks to generate 20% of sales from digital commerce by 2030.