KANSAS CITY — The Campbell’s Co. is tackling a more competitive market in the salty snacks and cookie segments through marketing, promotion and product innovation.

New innovations include a Milano white chocolate cookie line under the company’s Pepperidge Farm brand. The line expanded Pepperidge Farm’s fruit-forward offerings, featuring a white chocolate base sandwiched between two biscuits and flavors like strawberry, lemon and coconut.

“It’s no secret that our Milano cookie is one of the most iconic and beloved in the Pepperidge Farm portfolio,” said Ama Auwarter, vice president, bakery and cookies at Campbell’s Snacks. “Now, we’re reimagining the classic with the introduction of Milano white chocolate. Creamy white chocolate allows us to deliver more bright, vibrant flavor profiles for a first-of-its-kind Milano experience worth savoring.”

Campbell’s brand Snack Factory explored a format innovation with Pop'ums, a snack hybrid combining pretzels and popcorn. The product utilizes the shape of popcorn to appeal to consumer interest in unique textures, according to the company. Flavors include white cheddar, golden mustard barbecue and sea salt.

“With Pop'ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack,” said Janda Lukin, senior vice president and chief marketing officer of Campbell’s Snacks.

The company tapped into the fermented, brined and pickled flavors trend with its V8 Grillo’s Pickles dill pickle bloody Mary mix. Co-developed with Grillo’s Pickles, the mix blends tomato juice, cucumber flavor, a spice blend and Grillo’s pickle brine.

“Our new V8 Bloody Mary mix seamlessly taps into the popularity of pickles,” said Prabha Cheemalapati, vice president of Beverage at Campbell's. “Our collaboration makes it easier than ever to enjoy this weekend beverage staple at brunch, tailgates, happy hours and more.”