FAIRFIELD, NJ. — Drumroll, a refrigerated, plant-based donut manufacturer co-founded by Hassan Safieddine and Ryan Brothers, has received a $3 million investment from 7 Mile Brands, a consumer packaged goods (CPG) incubator. As part of the investment, 7 Mile Brands founders Jason Cohen and Sammy Kestenbaum are joining Drumroll’s board, according to Drumroll.
“Their track record of scaling brands is exceptional,” Brothers said. “(And) we are confident their expertise will help us drive innovation and guide the brand into the next chapter of growth. Together, we are excited to turn Drumroll into an everyday snacking platform that reinvents the nostalgic treats we all loved growing up, while staying in tune with today’s health-conscious lifestyles.”
Drumroll said it bakes, not fries, its donuts to offer a fluffy and cake-like texture. The donuts have 1 gram of sugar, 10 grams of protein, 8 grams of net carbs and 190 calories. The donuts are available in vanilla, chocolate and strawberry.
“At 7 Mile Brands, we seek out disruptive brands that are poised to transform their category, and Drumroll is exactly that,” Cohen said. “With the rise of health-conscious consumers seeking more mindful indulgence, Drumroll’s unique approach to balancing taste and nutrition perfectly aligns with current market trends in the refrigerated snacks segment. This investment will fuel their expansion and amplify their impact in the industry.”
7 Mile Brands, which also is the parent company of Chefmosa, recently launched its snack company, Pretzelized. Pretzelized takes a classic snack and combines them into pretzels. The company’s first product includes Pretzel Crackers and Pretzel Pita Chips.Enjoying this content? Learn about more disruptive startups on the Food Entrepreneur page.
